Justice Chambers

HOW COMPANIES CAN USE  COVID 19  TO ENHANCE THEIR PR By Abass Oyeyemi Coronavirus has come to change everything. The way we think, act, do business and make decisions. However, one of the major essence of public relations is crisis management. Hence, in this period when the world is facing a global crisis/pandemic, there’s a need for public relations to do what it knows how to do, crisis management. Certainly, all businesses would feel the effect s of this crisis, it’s the work of an effective public relations to however make it a positive one for its brand. Most businesses are folding down and the purpose of this piece is to make a way where there seems to be no way. Stop press releases and halt any plans to announce a product or campaign, it’s expected of the brand to stop making press releases on their products as people are mostly concerned about living and surviving this pandemic than any other thing. Since there’s no human physical interaction, the ...